Helsinki, 11 May, 2005
The Mobile Revolution - The Making of Mobile Services Worldwide
The Mobile Revolution, authored Dr. Dan Steinbock, the Finnish born, U.S. based author of The Nokia Revolution, is the first comprehensive account of the explosion of mobile services (rich voice, Internet, messaging, content). The book tells the story of these services in the pioneering markets of Europe, the United States, and Asia-Pacific.
The book is about the impact of mobility in consumer and business markets, and across all industries. It is about marketing innovation that has been brought about by developments in mobile technologies.
The focus is on the transformation of mobile markets, mobile consumer services and business services, as well as strategy.
Specialized in strategy and globalization, Dr. Dan Steinbock is an expert on marketing innovation in mobility having consulted for international organizations (OECD, EC) and multinationals (Ericsson, Intel, Nokia).