Nokia’s China Ambition
After two decades in China, the Finnish mobile equipment manufacturer Nokia has grown deep roots in the rapidly growing marketplace. The Finnish company’s China unit has grown from five employees in 1985 to more than 4,700 employees, focusing on global manufacturing and R&D. This represents more than 8 percent of Nokia’s workforce worldwide.
Dr. Dan Steinbock, an expert on dynamic strategy, marketing, and globalization, offers an interesting account on Nokia's activities in China in the Beijing Review, vol. 28, September 29.
Steinbock is a Visiting Virtual Professor at the Department of Management and Organization, and Department of Marketing at the Helsinki School of Economics and Business Administration (HSEBA).